Saturday, November 15, 2008

YouTube to Sell Advertising on Search Pages


YouTube is fun. People enjoy watching the videos that others have uploaded. The website is very popular, popular enough that advertising is coming to the YouTube search pages. This week’s article explains how the advertising will work. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.

What is your reaction to Google’s decision to sell advertising on pages of search results at the YouTube website? Which of the recent changes that Google has made to the YouTube site in order to increase revenue do you think will be most successful? What do you think about the assumption that the Google product manager referred to at the press conference introducing the advertising feature?

YouTube Advertising Article

12 comments:

Camille said...

This article was really confusing to me. Google’s decision to sell advertising on pages of search results on YouTube is a pretty good idea, but then again it’s stupid. It’s a really fast way for somebody to get noticed, but if somebody was really out searching for talent they’d find it their self. Technology is growing quicker than you can imagine, and it’s all just so confusing. I think the click to buy will end up being the most successful.

Hamza Jalamdeh said...

I agree, this article is very confusing.It talks about google, youtube, yahoo and amazon.For google to put its advertisment on youtube is a smart thing and a bad thing to do because if they advertise on youtube, google would become more "known" or "shared". The bad thing is people would start thinking google is re lying on youtube. Of course, the click-to-buy would be successful because people are lazy and whatever they are buying would probably be delivered to them quickly because of the technology.

Tarek said...

I think Google made a smart move to sell advertising on You tube. This will certainly bring in lots of money as many people who upload videos love people watching their videos. This will cause them to buy advertising. I think Google's smartest move was when they sold advertising to large companies such as CBS. I think You Tube's advertising feature is great for people who want their videos watched, especially companies.

Leo Kendrick said...

I think that Google deserves to make at least some profit from that expensive purchase of YouTube, so as long as the advertising isn't too distracting, I think it's OK to have a few ads. I think that the most successful way of advertising that Google has used so far has been putting the ads directly in videos, because then you could be absolutely positive that people would notice the ads. About the assumption that the product manager made, I think that this is partly true, because there are many animal-stunt videos on YouTube and they are being watch largely be a teenage audience. But there are many other types of videos on YouTube (think music videos, advertisements, movie trailers, blogs, etc.) so that assumption is not 100% true.

christine said...

My reaction was perfectly natural towards Google's decision to sell advertising on pages of search results at the YouTube website. The most successful means is to make a video. Many videos hit millions of hits in one day. That is a huge amount of exposure, so I say why not?

Hisham said...

My reaction to Google’s decision to sell advertising on pages of search results at the YouTube website is that I felt angry. I think that google selling advertisements to CBS will be their most successful project in terms of increasing revenue. I think that the assumption that the Google product manager referred to at the press conference introducing the advertising feature was smart and it will possibly work.

omar salah said...

This is an interesting topic. The only advertising I see is the Google Chrome web browser. It is not a good browser so I can see why they need all the advertisement they can get.

ALEX said...

I agree, this article is very confusing and how it talks about youtube, amazon, Google and yahoo. Google putting advertisements on youtube because they don't have any advertisements any where. I think the click to buy will be to most successful its the quickest way.

Michel Honore said...

I am not surprised on almost every website I visit or browse their is an ad and it usually has nothing to do with the purpose of the website, which in some ways is understandable but interesting. I do think that depending on how much money your company has it can be a bit pricey to display an ad and certainly if it's popular. I think that the ads are gonna be the biggest revenue to Google on Youtube.

PBJr said...

I think adding advertisements on the youtube site is really smart thing to do. Since youtube is third highest search result after google and yahoo. Also it really is a good idea. Youtube will get a lot of money, and advertisers will also get a lot of hits, since youtube is quit famous site. However I think some ad might be really distracting and offending to some people, so if google can avoid that this would turn out just good.

Basheer S. said...

I think that Google's decision to sell advertising on YouTube’s search results pages is a very good idea. The reason is that, the people that post videos on the YouTube website and want people to look at those videos will definitely buy advertisement to be posted in search results pages so that people would watch their videos. However I think that the click-to-buy idea is going to be successful, the reason is that some people would buy things that they see online because they are lazy, and they would just buy it because they know that it would be delivered to them, and in a short period of time too. I think that Google was very smart to sell advertisements on YouTube for big companies like CBS, and other news channels. The reason is that those companies want people to look at their videos and so they would be willing to buy advertisements on YouTube so that people would see those advertisements, and would go and watch those videos. I think that Google would gain a huge amount of money from those advertisements.

Lyth said...

I think that it was the right decesion for Google to sell advertising on YouTube. This will help them get more money. Google's smartest move was when the company sold it's advertisements to a huge company such as CBS. The advertising is great for big companies and it will help Google get a lot of money in the future.