Europeana, begins life Thursday

A new European digital library will open soon. This week’s article looks at some of the content, contributors and the countries involved. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.

What is your explanation for why France is contributing such a great percentage of items in the collection? Give an example of how you might use some of the resources that will be offered through Europeana. The article mentions a gap of 20th century material. How would you address this problem? What is one thing that you would like to see included in the Europeana library?

Europeana Article

YouTube to Sell Advertising on Search Pages

YouTube is fun. People enjoy watching the videos that others have uploaded. The website is very popular, popular enough that advertising is coming to the YouTube search pages. This week’s article explains how the advertising will work. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.

What is your reaction to Google’s decision to sell advertising on pages of search results at the YouTube website? Which of the recent changes that Google has made to the YouTube site in order to increase revenue do you think will be most successful? What do you think about the assumption that the Google product manager referred to at the press conference introducing the advertising feature?

YouTube Advertising Article

Negative Advertising Isn’t Just Political

The election for the president of the United States has passed. Now we can finally stop seeing and hearing all of those negative ads. But can we? This week’s article is about marketers of consumer products learning from the political campaigns. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.

How do you feel about the tactic called “comparative advertising?” When is it appropriate to use this tactic? How would you feel if someone used the tactic against your company? How would you respond to the tactic? Describe an ad in which you have seen the tactic used. Go to the Dunkin’ Donuts site. I have provided a link below. Read their “comparative advertising” and tell me what you think of it. Send me one of their ecards.

Negative Advertising Article

Dunkin’ Donuts Site

Is Surfing the Internet Altering Your Brain?

“The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order.” This week’s article talks about evolutionary changes being caused by technology. You may agree or disagree with some of the statements, but they should give you cause to think. Go to the link below and read the article. Write a reflective comment that shows you have read the article, expresses your views, and addresses my questions.

Do you agree with the drawbacks that the author proposes regarding technology? How much time do you spend each day, exposing your brain to technology? Is it equal to the amount that the article indicates? How do you feel about Small’s statement about the problem of neglecting human contact skills? What would you recommend people do to address this problem? How do you address it in your life?

Brain Altering Article